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Our Responsibility

Born in Copenhagen.

Shoes made to be worn. Better materials, honest partnerships, and a straightforward account of what we've got right and what we're still figuring out.

01 — Uppers

Tanned with tree extract, not chromium.

Our bio suede uses tannins from trees instead of chromium. It's also made from waste from the meat industry, giving a byproduct a second life. Fully biodegradable, gone within 30 to 50 days. Only a fraction of leather made today qualifies as bio leather. Ours does. Sourced from Spain.

Bio suede close-up

02 — Uppers

Half new, half recycled.

Our cotton uppers blend 50% recycled and 50% new cotton. Not 100% recycled, because that's simply less durable. This blend lasts longer. Sourced from Spain.

Cotton fabric close-up

03 — Soles

Tapped from trees, not cut down.

Our soles use natural rubber tapped from rubber trees. The outer sole, also called the foxing, is 100% natural rubber. The footbed is a blended mix for added durability. This is the traditional way of making vulcanized shoes.

Natural rubber sole close-up

04 — Lining

Recycled microfiber, naturally fresh.

Our inner lining is made from recycled materials with natural antibacterial properties. Sourced from Spain.

Inner lining close-up

05 / 06 — Footbed & Laces

Recycled foam. Organic laces.

Our footbed uses recycled foam from Arne Plant, the kind of cushioning you'd find in a running shoe. Our laces are organic cotton. Sourced from Spain.

Recycled foam footbed

Still Improving

Not everything is perfect yet.

Some components are still conventional, mostly stretch parts where sustainable alternatives don't yet meet our standards. We keep testing and developing as better options become available.

Still improving

Manufacturing

Made in Romania, by hand.

All our shoes are made in Romania, handcrafted at a facility certified ISO 9001, ISO 14001, and OHSAS 18001 since 2004. Independently audited by QIMA and ICS. Living wages verified, not just the legal minimum. No forced or child labour.

Manufacturing EU

Packaging

Plastic-free. All of it.

Recycled cardboard, recycled paper tissue, paper tape. No poly bags, ever. We're also a member of 1% for the Planet.

Plastic-free packaging

Longevity

The greenest shoe is the one you keep.

Durable construction, materials that age well, and repair when you need it.

Longevity and repair

Questions

Things people ask us.

Are you a "sustainable brand"?
Sustainability means different things to different people. For us it covers the full picture: the materials we choose, the people who make our shoes, the way we package and ship them, and the workplace we build. We don't claim to have it all figured out, but we take every part of it seriously and keep pushing to do better.
What does bio leather mean?
Most leather is tanned with chromium. Ours uses tree tannins instead, and breaks down completely in 30 to 50 days.
How can I verify this?
Through ISO 14001 and independent QIMA and ICS audits. Questions: hello@wollow-official.com
What's next?
We keep testing ourselves and our materials. That means continuously questioning what we use, how things are made, and where we can improve. No big announcements, just ongoing work.
"

Sustainability and fashion are a somewhat tricky combination. Even though this industry is one of the most harmful for our planet, it also holds enormous power to connect people and create cohesion across cultures, gender orientation and religion.

Martin, Founder & Designer

Updated March 2026

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